Brief:
Create a brand identity and digital presence for Āyurituals, including a brand strategy, visual identity, website design, and social media strategy.

Brand Ethos:
Timeless Craftsmanship, Modern Simplicity, Meaningful Luxury

Inspiration:
Āyurituals blends British-Indian heritage, fusing traditional Indian craftsmanship with modern design. The brand celebrates Jaipur's artisan culture, merging the spirit of East and West to create understated yet meaningful jewellery—pieces that are both personal and timeless.

Logo Design:
The logo features Ayu (meaning "life" in Sanskrit) alongside a sleek, minimal typeface. This symbol represents the brand’s philosophy of creating jewellery that embodies life and meaning, with a modern yet timeless design rooted in cultural heritage.

Social Media:
The social media strategy curates a visually rich feed, focusing on earthy tones and refined content. The emphasis is on craftsmanship, the heritage of the artisans, and the cultural significance of each piece, engaging an audience that values authenticity and subtle luxury.

Website:
The website offers a clean, intuitive layout, allowing users to explore collections, learn about the artisans, and appreciate the cultural depth of the jewellery. Beautiful imagery and seamless navigation create a refined shopping experience while reflecting Āyurituals’ elegance.